The Facebooks, Googles and Netflixes of the world, edge providers that provide Internet services via websites but not an Internet connection like ISPs offer, have every reason to support the current net neutrality regime at the FCC because it benefits their bottom line, preventing ISPs from charging them for the incredible amount of bandwidth which they eat up. Proponents of net neutrality have presented the debate to the public as the individual consumer versus the larger ISPs, which has been successful in increasing regulations for ISPs having much smaller subscriber bases and lower market capitalizations than edge providers. While ISPs are prevented from zero-rating, or offering digital content for free to subscribers, under the current net neutrality regime, Facebook and Twitter are increasingly offering live sports broadcasts for free to their users.
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